Insights
Notes from the studio.
Thinking on design, engineering and strategy — written for people who commission software, not just those who build it.
Featured · Design
Why some internal software gets adopted — and most gets tolerated
The difference between software your team uses and software they route around isn't features. It's whether anyone designed for the Tuesday-afternoon reality of their work.
18 June 2026 · 7 min read
Strategy
How to scope an MVP honestly
Every founder says 'minimum'. Few mean it. A practical framework for cutting scope without cutting the reason customers would pay.
30 May 2026 · 6 min read
Engineering
Legacy systems: rewrite or rescue?
The full rewrite is the most expensive decision in software — and usually the wrong one. How we decide when to stabilise, when to strangle, and when to start again.
12 May 2026 · 9 min read
Technology
Where AI actually earns its keep in business software
Beyond the demos: the unglamorous places where language models are quietly saving our clients real hours — and the places we still refuse to use them.
24 April 2026 · 8 min read
Design
Design systems for teams of five
You don't need a design ops department to get the benefits of a design system. You need tokens, discipline and about two weeks.
2 April 2026 · 5 min read
Strategy
The comfortable myth of the fixed-price project
Fixed price feels safe and usually isn't. What actually protects a software budget: small releases, honest priorities and the right to change your mind cheaply.
15 March 2026 · 6 min read
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