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Technology · 24 April 2026 · 8 min read

Where AI actually earns its keep in business software

Beyond the demos: the unglamorous places where language models are quietly saving our clients real hours — and the places we still refuse to use them.

This is a placeholder article. In the finished site, each insight is a fully-written long-form piece — researched, edited and typeset with the same care as everything else we make.

The shape of the argument

Good writing about software avoids two traps: vendor cheerleading and abstract theory. The articles we publish come from real projects — the decisions that worked, the assumptions that didn't, and what we'd do differently. Names and details are changed; lessons are kept intact.

Each piece is written for the people who commission software as much as the people who build it. If a paragraph needs a computer science degree to parse, it gets rewritten.

What to expect

  • Practical frameworks you can apply to your own projects
  • Honest costs and trade-offs, with real (anonymised) numbers
  • No jargon where plain language will do

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